毕无烟

2016年世界无烟日：为平装做好准备

日志

关于我

毕无烟(b108j)

控烟之声论坛烟草包装健康警语和举报台版主,控烟环保志愿者

文章分类

2009年全球烟草流行报告：Earned media efforts target tobacco promotion and sponsorship in Indonesia

2010-08-05 07:56:20| 分类： MPOWER | 标签： |举报 |字号大中小订阅

下载LOFTER 我的照片书 |

Earned media efforts target tobacco promotion and sponsorship in Indonesia

In Indonesia, the tobacco industry is poorly regulated. Legislation banning tobacco advertising and marketing is weak, as are laws that establish smoke-free places and require health warnings on cigarette packaging, and tobacco industry interests are well represented in government. As a result, major multinational tobacco companies are free to employ marketing tactics that they are prohibited from using elsewhere.

Tobacco company sponsorship of events that target youth and young adults can be especially difficult to monitor and regulate, even in countries that have enacted strong tobacco control legislation. Several Indonesian nongovernmental organizations have successfully developed and implemented strategies focused on earned media, which involves outreach to journalists to generate news stories in print and broadcast media.

In July 2008, Indonesian nongovernmental organizations contacted popular singer Alicia Keys to ask her to withdraw tobacco industry sponsorship of her concert in Jakarta and to speak out against the tobacco industry. The story was pitched to international media outlets, generating a number of news stories in both international and Indonesian media. As a result of this coverage, Keys immediately demanded that the tobacco sponsorship be withdrawn, and the sponsoring company (Philip Morris International) agreed to remove billboards and posters promoting its involvement.

Other successes resulting from earned media range from stopping promotional activities and giveaways of free cigarette samples at concerts, forcing withdrawal of tobacco companies from sponsorship of high-profile music festivals, and highlighting marketing of tobacco products directly to children。

评论这张

转发至微博

阅读(289)| 评论(0)

历史上的今天

this.p={  m:2,
              b:2,
              loftPermalink:'',
              id:'fks_081064084086084069082082080095081083082068082084094067',
              blogTitle:'2009年全球烟草流行报告：Earned media efforts target tobacco promotion and sponsorship in Indonesia',
              blogAbstract:'<P style=\"TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none;\" align=left\><B style=\"mso-bidi-font-weight: normal;\"\><SPAN style=\"COLOR: red; FONT-SIZE: 14pt; mso-fareast-font-family: FrutigerLTStd-LightCn; mso-font-kerning: 0pt;\" lang=EN-US\><FONT face=\"Times New Roman\"\>Earned media efforts target tobacco promotion and sponsorship in Indonesia <?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" /\></FONT\></SPAN\></B\></P\>\r\n<P style=\"TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt; mso-layout-grid-align: none;\" align=left\><B style=\"mso-bidi-font-weight: normal;\"\><SPAN style=\"COLOR: #1a171b; FONT-SIZE: 14pt; mso-fareast-font-family: FrutigerLTStd-LightCn; mso-font-kerning: 0pt;\" lang=EN-US\><FONT face=\"Times New Roman\"\>In </FONT\></SPAN\></B\></P\>',
              blogTag:'sponsorship,earned,media,indonesia,tobacco',
              blogUrl:'blog/static/553762802010757562025',
              isPublished:1,
              istop:false,
              type:0,
              modifyTime:0,
              publishTime:1280966180025,
              permalink:'blog/static/553762802010757562025',
              commentCount:0,
              mainCommentCount:0,
              recommendCount:0,
              bsrk:-100,
              publisherId:0,
              recomBlogHome:false,
              currentRecomBlog:false,
              attachmentsFileIds:[],
              vote:{},
              groupInfo:{},
              friendstatus:'none',
              followstatus:'unFollow',
              pubSucc:'',
              visitorProvince:'',
              visitorCity:'',
              visitorNewUser:false,
              postAddInfo:{},
              mset:'000',
              mcon:'',
              srk:-100,
              remindgoodnightblog:false,
              isBlackVisitor:false,
              isShowYodaoAd:true,
              hostIntro:'控烟之声论坛烟草包装健康警语和举报台版主,控烟环保志愿者',
              hmcon:'1',
              selfRecomBlogCount:'0',
              lofter_single:'<iframe width="140" height="560" style="overflow:hidden;" src="http://www.lofter.com/mailEntry.do?blogad=1&blog" frameBorder="0"></iframe>'
            }

{list a as x}
    {if !!x}
    <div class="iblock nbw-fce nbw-f40">
      <a class="fc03 noul" target="_blank" hidefocus="true" href="http://blog.163.com/${x.visitorName}/">
      {if x.visitorName==visitor.userName}
      <img alt="${x.visitorNickname|escape}" onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.visitorName)}&r=${visitor.imageUpdateTime}"/>
      {else}
      <img alt="${x.visitorNickname|escape}" onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.visitorName)}"/>
      {/if}
      </a>
      <div class="cwd vname thide">
        {if x.moveFrom=='wap'}
          <a class="noul pnt" target="_blank" href="http://blog.163.com/services/wapblog.html?frompersonalbloghome"><span title="来自网易手机博客" class="iblock wapIcon"> </span></a>
        {elseif x.moveFrom=='iphone'}
          <a class="noul pnt" target="_blank"><span title="来自iPhone客户端" class="iblock iphoneIcon"> </span></a>
        {elseif x.moveFrom=='android'}
          <a class="noul pnt" target="_blank"><span title="来自Android客户端" class="iblock androidIcon"> </span></a>
        {elseif x.moveFrom=='mobile'}
          <a class="noul pnt" target="_blank" href="http://blog.163.com/services/emsblog.html?frompersonalbloghome"><span title="来自网易短信写博" class="iblock wapIcon"> </span></a>
        {/if}
        <a class="fc03 m2a"  target="_blank" hidefocus="true" href="http://blog.163.com/${x.visitorName}/">
          ${fn(x.visitorNickname,8)|escape}
        </a>
      </div>
    </div>
    {/if}
    {/list}

<#--最新日志，群博日志--> <#--推荐日志-->

<p class="fc06">推荐过这篇日志的人：</p>
    <div>
      {list a as x}
      {if !!x}
      <div class="iblock nbw-fce nbw-f40">
        <a class="fc03 noul" target="_blank" hidefocus="true" href="http://blog.163.com/${x.recommenderName}/">
        <img alt="${x.recommenderNickname|escape}" onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.recommenderName)}"/>
        </a>
        <div class="cwd thide">
          <a class="fc03 m2a" target="_blank" hidefocus="true" href="http://blog.163.com/${x.recommenderName}/">
            ${fn(x.recommenderNickname,6)|escape}
          </a>
        </div>
      </div>
      {/if}
      {/list}
    </div>
    {if !!b&&b.length>0}
    <p  class="fc06">他们还推荐了：</p>
    <ul>
    {list b as y}
      {if !!y}
        <li class="rrb"><span class="iblock">·</span><a class="fc03 m2a" target="_blank" href="http://blog.163.com/${y.recommendBlogPermalink}/?from=blog/static/553762802010757562025">${y.recommendBlogTitle|escape}</a></li>
      {/if}
    {/list}
    </ul>
    {/if}

<#--引用记录--> <#--博主推荐--> <#--随机阅读--> <#--首页推荐--> <#--历史上的今天--> <#--被推荐日志--> <#--上一篇，下一篇--> <#-- 热度 -->

{list a as x}
    {if !!x}
    <div class="hotItem iblock nbw-fce nbw-f40">
      <a class="fc03 noul" target="_blank" hidefocus="true" href="http://blog.163.com/${x.publisherUsername}/">
      {if x.publisherUsername==visitor.userName}
      <img alt="${x.publisherNickname|escape}" onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.publisherUsername)}&r=${visitor.imageUpdateTime}"/>
      {else}
      <img alt="${x.publisherNickname|escape}" onerror="this.src=location.f40" class="cwd bdwa bdc0" src="${fn1(x.publisherUsername)}"/>
      {/if}
      </a>
      <div class="cwd vname thide">
        <a class="fc03 m2a"  target="_blank" hidefocus="true" href="http://blog.163.com/${x.publisherUsername}/">
          ${fn(x.publisherNickname,8)|escape}
        </a>
      </div>
      <a class="f-myLikeIcons hottype {if x.type==1} js-liketype{elseif x.type==2} js-reblogtype{elseif x.type==3} js-sharetype{else}{/if}" target="_blank" hidefocus="true" href="http://blog.163.com/${x.publisherUsername}/"> </a>
    </div>
    {/if}
    {/list}

<#-- 网易新闻广告 --> <#--右边模块结构--> <#--评论模块结构--> <#--引用模块结构--> <#--博主发起的投票-->

页脚

我的照片书 - 手机博客 - 下载LOFTER APP - 订阅此博客

毕无烟

导航

日志

2009年全球烟草流行报告：Earned media efforts target tobacco promotion and sponsorship in Indonesia

历史上的今天

最近读者

热度

评论

页脚